Arcade Fire, Terry Gilliam and American Express

Last night in a flurry of prospecting, I came across a company I'm sure is a household name somewhere because their whole getup is so damn cool. Radical Media is the company, headquarters in NYC and other bases the world over, including our own Sydney. They deal in media, producing feature films, music videos, commercials, photography, interactive design, on it goes.

Derek Cianfrance's name came up, and he's one of their directors (they have loads). Then I watched this behind-the-scenes webcast that Amex paid for and Terry Gilliam directed for band of the hour, Arcade Fire. It's a good little watch and a great example of the way media is heading. Big companies are paying big money for low cost, short form content, that will go no further than the internet. And they're getting people like Terry Gilliam to direct! Sure he seemed to just wander around talking with the band, but still. Is this where filmmakers are headed?

See what I'm talking about here:

ARCADE FIRE: UNSTAGED
Behind-the-Scenes